Cozy
Increase Etsy Sales With Seamless Video Listings
Etsy listings with video convert at higher rates than image-only. The format and length that performs best in 2026.
Etsy added native video support across listings, and sellers who use it see higher conversion. The mistake most make is uploading a slideshow. Looping product-in-context video performs much better.
Format spec
Etsy accepts videos up to 15 seconds, MP4 H.264, max 100MB. Square (1:1) or vertical (4:5) formats fill the listing slot on mobile, where most browsing happens.
What to film
Show the product being used or in context (a candle burning in a cozy room, an art print on a styled wall). A 10-second loop of context beats a 15-second slideshow.
Use loops as backdrops
If your product is digital (printables, templates), use a styled animated background loop behind a static product mockup. Gives the listing motion without needing physical footage.